ARTISTS & MARKETING
AGENCY
Art Unleashed. Audiences Captivated.
About Us
At Universal Marketing Group, we specialize in transforming creative visions into global successes. With 17 years of experience and offices in Toronto and Vienna, we have established ourselves as a boutique agency focused on both marketing and artist representation. Our deep understanding of North American innovation and European cultural heritage allows us to craft bespoke strategies that resonate across diverse markets. Whether you’re an artist looking to expand your reach or a creative professional aiming for international impact, we are committed to guiding you through every step of the journey, ensuring that your work thrives and achieves commercial success on a global scale.
Our Mission
Our mission is to be the premier partner for artists and creative professionals by combining marketing expertise with deep industry connections. What sets us apart is our ability to bridge the gap between creativity and commercial success. With nearly two decades of experience, we strategically position your work for maximum impact in global markets. We elevate your projects, ensuring they resonate with the right audiences and lead to sustained growth and recognition. Our commitment is to turn your artistic endeavors into thriving ventures, providing the support and guidance needed to succeed internationally.
Marketing
Our marketing services are designed to help your creative work stand out and succeed in the marketplace. We develop tailored strategies that address the unique challenges faced by artists and creative professionals. By combining innovative approaches with data-driven insights, we ensure your work is positioned effectively. Beyond traditional marketing, we connect you with key production partners, distributors, and publishers, expanding your reach and influence. Our expertise in market positioning, brand development, and promotional campaigns transforms your creative vision into a commercially successful reality.
Artists
We believe in offering artists more than just representation—we provide a dedicated partnership focused on long-term success. Our artist representation services are personalized to align with your creative goals. We assist in developing and launching your projects, securing opportunities, and managing your career’s intricate details. From booking tours to managing merchandise and forging industry connections, we ensure your work is celebrated and commercially successful on a global scale. Our goal is to support your artistic vision while building a sustainable and rewarding career.
Showcasing Our Impact
At Universal Marketing Group, our success is measured by the impact we create for artists and creatives. The visuals below offer a glimpse into the talented individuals and innovative minds we’ve had the privilege to collaborate with. While we maintain the confidentiality of our specific projects—ranging from marketing iconic merchandise to developing major film projects—these images reflect the diversity and significance of our partnerships. From launching groundbreaking works to guiding creative journeys, each connection showcases our commitment to excellence and the powerful results we help bring to life. Imagine the possibilities.